Founded in 1919, Richard Pflaum Verlag is one of the leading specialist publishers for naturopathy, physiotherapy and lighting technology. Today’s product range includes not only magazines but also specialist books and portals that provide information on current topics and trends. As the publishing house will be celebrating its 100th anniversary in a few years, it was necessary to respond with a contemporary corporate identity. The new logo is a revision of the previous company acronym “RPV”, which stands for the full name of the publishing house. A logo and publishing typeface were introduced to go with this new symbol. In combination with the dynamic visualisation, this creates a high recognition factor for the publishing house.
2014 & 2015